Media Interactive becomes part of @titude Group and both operations are integrated

Media Interactive, one of Brazil‘s pioneering digital agencies, with offices in São Paulo and Rio de Janeiro and more than 12 years in the market, announced today its merger with @titude Digital, a subsidiary of the @titude Group. This strategic move by Media Interactive concludes another stage of its business expansion process, begun in 2012 with the inauguration of its office in Rio de Janeiro, and aligns its founding partners - who will continue to lead the Company - with the creation of value to shareholders of the @titude Group (including Jardim Botânico Investimentos private equity fund).

Created in 2000 by Edilson Parra and Tatiana Foresta, Media Interactive has structured its business model based on five key digital platforms: communications, usability, content, production and performance. The Company’s clients include Mattel, Positivo, Itaú, Tec Toy, Azeite Andorinha, Merck and Teleperformance.

"We have identified Media Interactive as a source of talented professionals and ideal partners for the provision of digital communications services, strategically contributing to our full-service offer and excellent service. It is a well-rounded operation that contributes towards the execution of our strategy of non-organic growth in the digital segment through M&A transactions in Brazil and other Latin American countries", explains publicist Mauricio Costa, CEO of @titude-Digital and Vice President of International Relations of the Brazilian Association of Digital Agencies (ABRADi), and former CMO of AG2 Publicis Modem.

With the integration of the companies, Media Interactive has moved its headquarters to @titude Group’s building, in São Paulo, and is excited about the opportunity of exchanging its knowledge and corporate governance with the Group’s other businesses (investor relations, strategic corporate communications, web TV/video/digital agency, and services for boards of directors/business intelligence) and reducing operating costs, focusing on providing more and better services to its clients.

"Media Interactive is a complete agency, with great representativeness in the digital segment and a solid history of growth. It will make a significant contribution to our industry consolidation model and increase the market availability of our unique multi-stakeholder platform. Media now shares our journey to build one of the world‘s largest independent integrated communications group, with net revenue estimated at R$100 million for 2013," concluded Rodolfo Zabisky, CEO of @titude Group.

About @titude Digital (www.attitude-digital.com): @titude Digital is the digital holding of @titude Global responsible for the integration and optimization of great digital businesses and their great entrepreneurs. @titude Digital leads the formation of an independent multinational group, whose first great integrant is Pixit (specialist in web videos, product/service campaigns, institutional communication, web TV, sales team training/integration, net roadshow, distance learning, electronic newsletters, etc.).

About @titude Global (www.attitude-global.com): @titude Global is a leading corporate communications group with a global footprint, and the world’s largest independent provider of integrated investor relations services. @titude Global, an investee of the Jardim Botanico private equity fund, has offices in Atlanta, Beijing, Chicago, Hong Kong, Mumbai, New York, San Diego, São Paulo, Vancouver and Taipei. Driven by the principles of innovation, technology and integration, the Group provides exclusive services to more than 580 clients in 14 countries through its leading brands: MVL and BRIC (corporate communications), MZ (investor relations), LEAD (governance, technology for boards and equity journey), and @titude Digital and Pixit (digital agency and web video).

@titude Global, leading corporate communications group with a global footprint, eyeing growth in healthcare sector buys stake in Tino Comunicação, the first agency to combine public relations, digital intelligence and social networks focused on strategies and solutions for the healthcare and wellness market

São Paulo, Feb., 21, 2013 - @titude Global (www.attitude-global.com), leading corporate communications group with a global footprint and the world‘s largest independent provider of investor relations services and Tino Comunicação (www.tinocomunicacao.com.br), the first communications agency to combine public relations, digital intelligence and social networks focused on the healthcare and wellenss segments, today announce the consolidation of their operations.

This merger is strategic for both companies, "With the mission of building one of the planet‘s largest independent communication groups, we endeavor efforts to materialize the operation with Tino that combines competencies in digital communication and public relations in one of the most promising sectors today", explains Maurício Costa, CEO of @titude-Digital.

Thus, Tino Comunicação brings to @titude Global its broad experience in providing services to outstanding healthcare companies (including companies, such as J&J and P&G) and its special expertise in corporate communications and digital intelligence concerned with the pharmaceutical market (such as Sanofi, Glaxo SmithKline and Libbs).

Tino is present in 16 countries, including Europe, Asia, United States and Latin America and Brazilian member of Global Health PR (www.globalhealthpr.com), the worldwide network of agencies focused on health, leading regional actions for clients, such as the International Osteoporosis Foundation (IOF). "We sill speed up out growth in the healthcare market, as we have large expertise in this sector and we are aware of the need for new communications solutions and also the digital media challenge in this segment", explains the journalist, Regiane Monteiro, a Tino Comunicação managing partner.

"In addition, this merger will allow Tino to significantly increase footprint in the wellness market, as we believe in higher consumption for products and services related to this segment", affirms the publicist, Cristiano Calamonaci, a Tino managing partner and in charge of the company‘s digital strategies.

Only in 2012, for instance, Tino recorded a 53% growth of its net revenues. "We believe that the agency will continue growing at this percentage over the upcoming years taking advantage of the healthcare market evolvement throughout the Brazilian territory", says Rodolfo Zabisky, CEO of @titude.

About @titude Digital (www.attitude-digital.com): @titude Digital is the digital holding of @titude Global responsible for the integration and optimization of great digital businesses and their great entrepreneurs. @titude Digital leads the formation of an independent multinational group, whose first great integrant is Pixit (specialist in web videos, product/service campaigns, institutional communication, web TV, sales team training/integration, net roadshow, distance learning, electronic newsletters, etc.).

About @titude Global (www.attitude-global.com): @titude Global is a leading corporate communications group with a global footprint, and the world’s largest independent provider of integrated investor relations services. @titude Global, an investee of the Jardim Botanico private equity fund, has offices in Atlanta, Beijing, Chicago, Hong Kong, Mumbai, New York, San Diego, São Paulo, Vancouver and Taipei. Driven by the principles of innovation, technology and integration, the Group provides exclusive services to more than 580 clients in 14 countries through its leading brands: MVL and BRIC (corporate communications), MZ (investor relations), LEAD (governance, technology for boards and equity journey), and @titude Digital and Pixit (digital agency and web video).

Specializing in interactive video for Web and Mobile, Pixit is the first company to integrate Attitude Digital’s portfolio of great independent companies/entrepreneurs.

São Paulo, April 9, 2012 - Attitude Digital Worldwide (www.attitude-digital.com), the @titude group’s digital agency, today announced that Pixit Video Solutions is the first company to integrate Attitude Digital’s portfolio. Pixit (www.pixit.com.br) is a company specializing in the creation, production, compression and hosting of videos for Web and Mobile applications that can be viewed without the buffering problems typical of other solutions.

This is our first important step to consolidate specialist entrepreneurs and, in synergy with our other businesses, to form the best digital communications group in the world, with a view to our IPO in 2015, said Mauricio Costa, Partner and President of Attitude Digital.

Pixit was founded in 2009 and has grown based on a value proposition of offering innovative services and last-generation studios. Today, Pixit‘s portfolio includes successful cases for over 40 major companies, such as Alpargatas, Lenovo, Natura, Roche, Samsung, Serasa Experian, TAM Viagens and Whirlpool (Brastemp and Consul). Pixit offers its clients the advantage of combining creation, planning, production, and high-technology services with its exclusive compression technique, which considerably reduces the size of video files and improves the Internet experience.

One of the advantages of the Web is precisely that it offers tools and technologies that increasingly improve the experience for users,? said Ricardo Merzvinskas, Partner and Commercial Director at Pixit. Pixit participates in projects from the conceptual phase until the delivery of the final elements already online on the Internet, and also develops solutions for the launch of products and services, corporate communications, investor relations, training (distance learning, media training, etc.), electronic newsletters and more.

About Attitude Digital Worldwide (www.attitude-digital.com): Attitude Digital is the digital holding of @titude Global responsible for the integration and optimization of great digital businesses and their great entrepreneurs. Attitude Digital leads the formation of an independent multinational group, whose first great integrant is Pixit (specialist in web videos, product/service campaigns, institutional communication, web TV, sales team training/integration, net roadshow, distance learning, electronic newsletters, etc.).

About @titude Global (www.attitude-global.com): @titude Global is a leading corporate communications group with a global footprint, and the world’s largest independent provider of integrated investor relations services. @titude Global, an investee of the Jardim Botanico private equity fund, has offices in Atlanta, Beijing, Chicago, Hong Kong, Mumbai, New York, San Diego, São Paulo, Shanghai, Vancouver and Taipei. Driven by the principles of innovation, technology and integration, the Group provides exclusive services to more than 580 clients in 12 countries through its leading brands: MVL and BRIC (corporate communications), MZ (investor relations), LEAD (governance, technology for boards and equity journey), and Attitude Digital and Pixit (digital agency and web video).

Media Relations
Raoni Costa / Rafael Radesca
BRIC Integrated Corporate Communications
Tel.: (5511) 3529-3625
imprensa@bric-com.com

Mauricio Costa is appointed to head the new agency and lead the formation of a major independent multinational group with the intention of going public in 2015

São Paulo, April 2, 2012 - Attitude Digital Worldwide (www.attitude-digital.com), the @titude Group’s digital agency, begins operations today under the leadership of Mauricio Costa. After the merger between MZ (www.mzgroup.com) and MVL Comunicação (www.mvl.com.br), giving rise to @titude Global, the Group is now focusing on developing the digital business in order to expand its diversified portfolio of exceptional quality services for more than 580 clients in 12 countries.

According to Rodolfo Zabisky, CEO of @titude Global, ?Mauricio has exactly the right profile and style we were looking for to lead the consolidation of the market’s independent entrepreneurs and, in synergy with our other businesses, form the best digital communications group in the world, with a view to our IPO in 2015.? Mauricio Costa was an Executive Officer of AG2 Publicis Modem and Director of APADi (São Paulo Digital Agency Association).

?Mauricio’s priority at Attitude Digital is to define, by the end of April, a strategic plan to attract the best independent digital businesses. We want to consolidate and to become reference in the sectors where we operate, offering the best unique and integrated solutions for our clients,? added Caio Túlio Costa, Chairman of the @titude Global Board.