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The Brazilian postsecondary student’s effort is the focus of the new positioning campaing of Anhanguera, launched in October 2011. The recognition of the commitment of the student is an unprecedented event in the industry and reinforces Anhanguera‘s proposition to stimulate the Brazilian population to overcome obstacles, investing in higher education in order to achieve its careergoals. With the theme "Anhanguera, here your hard work gets stronger", the Company recognizes and appreciates the struggle of those who seek higher education as a transforming tool for their lives, offering benefits that soothe the difficulties along the way.
Brand Recognition: The Most Valuable Brand in the Education Sector (Brand Analytics / MillwardBrown, 2011)