Banrisul, one of Brazil‘s most valuable brands

For the first time, Banrisul is part of the “50 most valuable brands in Brazil” ranking and, in the category of Banks, is listed as the 4th largest Brazilian financial institution in value. In this year‘s edition, Banrisul brand reached USD344 million. The survey was jointly prepared by the consulting firm BrandAnalytics and the magazine Dinheiro, and the results published in the magazine’s latest edition.

For Tulio Zamin, Banrisul’s CEO, the debut of the Bank in the survey reveals its growing market presence. "The focus of the management is to further expand the credit portfolio and the service network, in addition to investing in technological modernization, which has led to the deployment of, among other projects, the chip-embedded card, offering customers mobility and security features at the same time".

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