Strategy
Grupo Bimbo’s general strategy is based on its corporate mission, which is, to develop the value of its trademarks, and fundamentally, the commitment of being a highly productive and people oriented company, as well as an innovative, competitive company which is strongly oriented towards satisfying its clients and consumers, a global leader in the bakery industry with a long-term vision. Specific strategies have been designed to further strengthen Grupo Bimbo’s mission and general strategy, as described below:
Quality and price
Customer service
Profit from synergies and consolidating operations
Developing the value of trademarks
Support for strategic supplies
Expansion and consolidation of international operations
Product diversification
Certification, improvement and innovation in processes
Social strategy
Competitive Advantages
- Global leader in the baking industry
- Leader in the Americas
- Solid market shares and brand recognition
- Diversified portfolio diversified by regions and brands
- One of the world’s largest and most complex distribution networks, with over 50.000 routes
- Over 150 prestigious brands
- Solid cash flow generation
- Talented management team
Relevant Information (*)
| Geographic presence |
19 countries |
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| Employees |
+127.000 |
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| Production facilities |
153 plants |
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| Distribution network |
51.000 routes |
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+1.000 distribution centers |
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| Commercial strengths |
+7.000 SKU’s |
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+150 prestigious brands |
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2,1 million points of sale |
(*) Information of September 2012
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