Inbrands is the leading platform for the consolidation and management of Brazil’s "iconic" lifestyle and premium fashion brands. The Inbrands begun your operations in order to consolidate the fragmented Brazilian fashion industry which, in recent years, has grown substantially, driven by favorable Brazilian socioeconomic conditions and the decrease in informal economic activities in the Brazilian fashion industry. The Company have focus on acquisition, development and professional and efficient management of well-known, high-quality, innovative brands with high profitability potential and wide distribution and visibility in Brazil. Inbrands have a broad, nationwide multi-channel distribution network and have implemented a flexible production model.
Since Inbrands inception in 2008, they have made acquisitions or formed associations involving a total of 15 iconic brands in Brazil. Inbrands operate a portfolio of clothing brands comprised of the "Ellus", "VR Menswear", "VR Kids", "Alexandre Herchcovitch", "2nd Floor", "Richards", "Salinas" and "Richards Selaria" brands; and five shares, representing 0.005% of the total outstanding capital stock of Mandi Holding Participações S.A., a company that operates under the "Mandi" and "Mandi&Co" brands, as well as irrevocable rights to increase our equity interest to up to 25.0% of the capital stock of this company through 2013, subject to certain terms and conditions. Inbrands brands are leaders in their respective segments and that they are associated with high quality, innovative products and a sophisticated and coveted lifestyle.
The product distribution network consists of an aggregate of 243 company and franchised stores, approximately 2,500 multibrand clients, and four websites, which primarily serves the Brazilian consuming public with medium-to-high purchasing power. Inbrands are present in all regions of Brazil, with stores in strategic locations with high visibility and commercial appeal, such as Shopping Iguatemi São Paulo (two stores) and Shopping Morumbi (two stores) in São Paulo and Barra Shopping (two stores) and Fashion Mall (two stores) in Rio de Janeiro, among others.
+55 21 3445-6950