Rio de Janeiro, October 07, 2011, Inbrands S.A. (“Inbrands”) - a publicly-held company without securities issued to the market - announces that it has entered into, among other instruments, a Membership Interest Purchase and Sale Agreement with Conditions Precedent and Other Covenants (“Agreement”) for the acquisition of 100% of Bobstore Confecções Ltda. (“Bobstore”), owner of the “Bobstore” brand (“Acquisition”). The brand’s founder, Raphael Sahyoun, will continue directly involved in the operation and will be responsible for the style, marketing and creation areas for at least 5 years.
Bobstore was founded in 1996 and currently has 57 stores (10 own stores and 47 franchises) in the main Brazilian cities and a network of wholesale multibrand clients. Inbrands considers the acquisition of Bobstore to be an important step in its market consolidation strategy because it is an icon of women’s fashion, a segment that completes its current portfolio of apparel brands (comprising Ellus, Ellus Accessories, VR, VR Kids, Richards, Selaria, Salinas, Bintang, Alexandre Herchcovitch, 2nd Floor and Mandi).
This Acquisition is conditioned to the compliance, by the seller, with certain conditions precedent established in the Agreement.
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Inbrands is the leading platform on management and consolidation of lifestyle and premium fashion brands considered as iconic brands in Brazil. Inbrands focuses on the acquisition, development and efficient professional management of renowned, high-end brands with the potential for high profits, innovation, widespread distribution and visibility in Brazil. The Company’s distribution network is multichannel, with nationwide coverage and a flexible production model. In addition, it owns Brazil’s two main fashion events - São Paulo Fashion Week and Fashion Rio - and is therefore the country’s leading producer of fashion content.
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