JHSF Participações S.A. (“JHSF” or “Company”) is a leader in Brazil’s real estate industry, with significant operations in development of large-scale and mixed-use residential and office projects; development and management of shopping malls; rentals of office properties; and high-end hotels. JHSF believes that the synergies among its various segments enhance the value of each of its projects and enable it to optimize the use of land and distinguish it from its competitors.
JHSF’s history is marked by innovation and high-quality products. Over the course of its 39 years, the Company has built more than six million square meters of real estate projects, particularly in São Paulo, the city that accounts for the largest share of Brazilian GDP (12.36% in 2008, according to the IBGE).
JHSF has developed unique expertise in the real estate luxury segment, known for its attractive margins and short payment cycles. The Company sets itself apart from its competitors especially thanks to its capacity to anticipate market trends (which lets JHSF acquire land on more favorable terms), the quality of its products, and its ability to introduce new concepts. In particular:
- In 2008 JHSF launched Cidade Jardim Corporate Center, a AAA office complex within the Cidade Jardim project, and Horto Bela Vista, Salvador’s first large-scale, mixed-use project;
- In 2007 JHSF launched Fazenda Boa Vista, the first project for second homes designed under a master-planned community concept;
- JHSF innovated by implementing in the Brazilian market its mixed-use, large scale projects, especially Cidade Jardim, the largest real estate project in the São Paulo Metropolitan Region since 1985 (Embraesp).
- In 2007, in a move to enter the hotel business, the Company acquired a majority equity interest in Hotel Fasano, one of the 50 best hotels in the world, according to the Condé Nast and a member of the Small Leading Hotels of the World;
- JHSF developed and currently manages the first Brazilian shopping center fully integrated into a subway station, Shopping Metrô Santa Cruz, launched in 2000;
- The Company is known for the development of AAA office buildings in prime locations in the metropolitan region of São Paulo, both for sale as commercial condominium units and for rental. JHSF launched its first such project in 2000; and
- JHSF explored new concepts in the development of residential loft properties in Brazil, having built Edifício American Loft in 1997.
The Company believes that the high quality of its products is a result of a number of factors, including (i) its investments in identifying trends in the real estate industry outside of Brazil and its in-depth knowledge of its target customers; (ii) the Company’s focus on the conceptualization, planning and development of its real estate projects, its retention of renowned architects and other leading professionals, its use of high quality materials in its developments; and (iii) its intensive use of technology in various phases of construction. JHSF has an engineering department staffed by highly skilled professionals who provide support to all areas involved in any given project and in all phases of development, particularly in construction, which is outsourced.
In 2011 we launched new phases of two of our projects Fazenda Boa Vista and Las Piedras Hotel Fasano & Villas. SWe have successfully opened Hotel iFasano Boa Vista with 39 rooms and also delivered two towers (Capital Building and Park Tower) of the high end office complex Cidade Jardim Corporate Center and the Villas Fasano do Lago in the Fazenda Boa Vista in the enterprise.
In 2010, according to the company’s strategy of recycling recurring income assets, two buildings - Metropolitan and Platinum - were sold to CSHG Prime Offices FII for R$ 158.7 million. In addition, the company sold 50% of Continental building to FII BB Votorantim JHSF Cidade Jardim Continental Tower for R$ 265.7 million. During the year it was launched R$ 1 billion in projects, pointing out new phases of Fazenda Boa Vista and Horto Bela Vista, first phase of Parque Ponta Negra, Edifícios Vitra and Benedito Lapin. JHSF has totally delivered the units in Parque Cidade Jardim and continues delivering units in Fazenda Boa Vista. Fasano Hotel has also been delivered in the company’s enterprise Las Piedras in Uruguay.
In 2009 JHSF sold 14 floors of the Continental tower in the Cidade Jardim Corporate Center project to Valia, for R$208.4 million. As part of the Company’s strategy of recycling recurring income assets, it sold Shopping Metrô Santa Cruz and Edifício J.M. Pinheiro Neto for R$311.2 million. JHSF delivered units in the Parque Cidade Jardim and Fazenda Boa Vista projects and started construction of the Horto Bela Vista / Shopping Bela Vista, Cidade Jardim Corporate Center, Praça Vila Nova, Shopping Metrô Tucuruvi, and Las Piedras (hotel) projects.
In 2008 the Company launched projects such as Cidade Jardim Corporate Center, in São Paulo; Horto Bela Vista, in Bahia; Praça Vila Nova, in São Paulo; Las Piedras, in Uruguay; and the second phase of Fazenda Boa Vista.
In November 2007 it launched the Fazenda Boa Vista project, which will feature two golf courses, complete equestrian facilities, polo fields, and tennis courts in a property of nearly nine million square meters, 100km from the city of São Paulo. Fazenda Boa Vista will also be home to the first country-based Hotel Fasano in Brazil.
On April 12, 2007, JHSF joined Bovespa’s Novo Mercado, in an initial public offering totaling R$432.4 million.
In 2007 it acquired a majority equity interest in Hotel Fasano, one of the world’s top 50 hotels, according to Condé Nast Traveler. In August 2007 the Company opened Hotel Fasano in Ipanema, Rio de Janeiro.
In 2006 JHSF Par established the Company, whose capital stock was paid in using JHSF Par’s equity interests in the following companies: Boa Vista; Santa Cruz, JHSF Incorporações, Metrô Norte, CPIC, CAES, and SAES.
In 2004 JHSF started a corporate restructuring process designed to concentrate all operating companies under JHSF Par.
In 2002 JHSF launched Edifício Paris, top among luxury residential towers, and Edifício Nações, on Rua Hungria.
In 2001 the Company established its Shopping Mall division, when it opened Shopping Metrô Santa Cruz, Brazil’s first shopping mall fully integrated with a subway station.
In 1999 the Company established its Properties division, to develop and operate AAA office towers in São Paulo’s prime areas. Designed with technical innovations superior to existing buildings, these towers included Edifício Metropolitan Office, on Rua Amauri, and Edifício Platinum Office, on Rua Jerônimo da Veiga. It also took part, as a partner, in the development of Edifício San Paolo, on Avenida Faria Lima.
Up to 1998 the Company operated as a construction company having as customers major corporations like Telemar, Unibanco, Villares, GM, Companhia Transamérica de Hotéis, Bovespa, BM&F, Mercedes-Benz, McDonald’s, Blockbuster, FAAP, Shopping Ibirapuera.
In 1997 JHSF introduced in Brazil a new concept in residential towers by launching Edifício American Loft, a loft-style tower.
In 1993 it launched residential towers with a world-class standard of finish, including Edifício Paço de Sion and Edifício Royal Gate.
In 1990 the controlling stockholders decided to split JHS and its activities into two new companies, one of which was to be called JHSF Engenharia Ltda. (currently JHSF Par), presently the parent company. JHSF Engenharia Ltda. (currently JHSF Par) was established in 1990 by one of the company’s controlling stockholders. In January 1992 it increased its capital stock by including the split-off share of JHS’ capital stock.
In 1980 JHS started to develop residential buildings. From 1980 to 1990, JHS delivered major projects such as Hotel Transamérica Ilha de Comandatuba, a resort hotel in the state of Bahia, General Motors’ test track, and the expansion of Shopping Center Iguatemi, in São Paulo.
JHS Construção e Planejamento Ltda. (“JHS”) was established in 1972. In 1974 JHS built its first bank branch. This was not only an innovative strategy but also one that marked the company for the following 20 years, over which more than 1,000 bank branches were built for more than 20 financial institutions.