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Kroton Educacional receives award for the most improved investor relations services in the
2011 IR Magazine Brazil Awards

Kroton Educacional S.A. (“Company”) - (BM&FBovespa: KROT11) - hereby informs its shareholders and the market in general that it was elected the “COMPANY WITH MOST IMPROVED INVESTOR RELATIONS PRACTICES” among those firms with a market cap of up to R$3 billion at an award ceremony held on July 11, 2011 in São Paulo.

The IR Magazine Brazil Awards recognize excellence in shareholder communications and investor relations practices in Brazil and are the result of an independent survey conducted by the Brazilian Economics Institute of the Getúlio Vargas Foundation (FGV), commissioned by IR Magazine, one of the world’s leading investor relations publications. The survey included opinions from buy-side and sell-side analysts, as well as portfolio managers, in Brazil and abroad.

According to Kroton’s CEO, Rodrigo Galindo, “this award is recognition for the Company’s efforts to build even stronger ties with the financial community, always prioritizing transparency and the best investor relations practices.”

Kroton also received an important honorable mention in the “BEST MEETING WITH COMMUNITY OF INVESTMENT ANALYSTS” category among those companies with a market cap of up to R$3 billion.

About Kroton Educacional

Kroton Educacional S.A. is one of the largest private for-profit educational organizations in Brazil. With over 45 years of operations, the company has a unique business model and an innovative academic project. It is present in 27 cities in 9 states and has 37 Post Secondary Education campuses with over 92,000 enrolled students, as well as around 280,000 Primary and Secondary education students in 771 Associated Schools in the private sector and 4 municipalities in the public sector.

More information is available at www.kroton.com.br

For further information, please contact the Investor Relations department:

Carlos Lazar - IR Officer
Phillipe Casale - Analyst
Phone: + 55 (11) 3775.2288 or + 55 (11) 3775.2003
E-mail: dri@kroton.com.br


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