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São Paulo, October 26, 2012 - Qualicorp S.A., publicly-held company, with headquarters in the City of São Paulo, State of São Paulo, at Alameda Santos, No. 415, 14th floor (suite), Zip Code 01419-002 ("Company"), hereby announces to its shareholders and to the market in general that Eduardo Noronha was appointed to occupy the recent created executive position of Chief Operations Officer (C.O.O.).

Noronha holds a Bachelor´s degree in Mechanical Engineering and is specialized in Quality Engineering, while having vast experience in large cap companies such as Sadia, Ambev, Coca-Cola and Contax. He assumes this new position at Qualicorp in November 12th 2012.

The main focus of the new C.O.O. will be to revisit all the Company´s internal and external processes, in order to maximize synergies between areas, increase productivity, reach a higher level of quality in the services the Company provides to its clients and, mainly, improve even further the Company´s profitability ratios. "The creation of the C.O.O. position and the appointment of Eduardo Noronha is another step towards the well advanced professionalization process of Qualicorp management, which will contribute to the consolidation of the Company leadership in the Brazilian healthcare market", stated Jose Seripieri Junior ("Junior"), CEO and founder of Qualicorp.

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