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Notice to the Market

Sao Paulo, May 13, 2014. Qualicorp S.A. (BM&FBovespa: QUAL3), one of the leading full-service healthcare benefits administrator and health management services provider in Brazil, hereby announces a change in the organizational structure. Eduardo Noronha leaves the executive position of COO and assumes a seat on the Board of Directors of the Company.

Noronha brought major contributions to Qualicorp throughout this one year and a half that he occupied the COO position, including the evolution of the management model, the refinement of the organizational culture and improvements in the Company´s processes, among other initiatives, which are reflected in the 2013 and 1Q14 results. He will continue to closely follow Qualicorp’s performance and its improvement of processes, from now onwards, as a member of the Board of Directors.

The major projects in progress for 2014 and 2015, among them: Zero Base Budget, Cost Matrix Management, Churn improvement, Bad Debt and others, besides being closely followed by Noronha, while in the Board, will continue at the executive level, under the management of the CFO, Alex Oreiro, jointly with his financial management functions of the Company.

For further information please contact our Investor Relations department:

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