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Notice to the Market

Sao Paulo, May 22, 2014. Qualicorp S.A. (BM&FBovespa: QUAL3), one of the leading full-service healthcare benefits administrator and health management services provider in Brazil, announces a change in the organizational structure, with the arrival of Dr. Maurício Ceschin for the position of Chief Executive Officer (CEO), replacing Jose Seripieri Filho ("Junior").

Junior, who leaves the position of CEO, shall reassume as a Chairman of the Board of Directors, as stated on the bylaws. He will also assume the legal position of "Director for Strategic Matters". Alberto Bulus, current Chairman, will continue as regular member.

Dr. Maurício Ceschin is a General physician and gastroenterologist, specialized in health systems, marketing and finance management by Fundação Getúlio Vargas ( FGV ). Dr. Maurício Ceschin brings over 30 years of experience in the sector, having previously held the position of managing director at Medial Saude from 1983 to 2001, managing director of Hospital Sírio-Libanês from 2005 to 2007 - in which since May 2013, he has been a member of the board of directors . He also brings experience in the public sector, where he held the position of Industry development director and later as Product director and ANS President - National Agency for Supplementary Health Services, from November 2009 to November 2012. Dr. Ceschin also worked at Qualicorp as CEO from January 2008 until February 2009, and returns to add his expertise and leadership to the development of our strategic projects as well as contribute to the sustainable growth of the Company‘s current businesses.

With these changes, Qualicorp adds to its current Executive Board a professional very well-known with proven and extreme talent, with deep knowledge and experience in the Brazilian Supplementary Health and that, jointly with the Board of Directors, with the executive team and the full support of the founder, will continue to increase the efficiency of our internal processes, which will drive the company to higher levels of sustainable growth in the long term.

These changes are effective June 2nd, 2014.

For further information please contact our Investor Relations department:

Investor Kit


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