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Notice to the Market

Qualicorp S.A. (the "Company" or "Qualicorp") (BM&FBOVESPA: QUAL3), leading health benefits manager in Brazil, announces the arrival of a new executive to be responsible for the Operational areas.

Grace Cury de Almeida Gonçalves Tourinho, untill recently a member of the Board of Directors of the "Company", assumes the position of Chief Operating Officer (COO), begining on November 11th, 2014.

Born in 1965, she has a degree in Economic Sciences from "Faculdade Católica de Salvador" and an MBA from IBMEC - São Paulo. Grace started her career in Price Waterhouse in Brazil and Portugal from 1986 to 1994, and worked for the Odebrecht Group, from 1996 to 1998. From 1998 to 2005, she assumed the controllership area of "Companhia de Bebidas das Américas AmBev". Following this, from 2005 to 2008, she became the Controller of Kimberly Clark Brazil. During the year of 2008 she transferred to "T4F Entretenimento S.A" where she worked as Chief Financial and Investor Relations Officer, and subsequently as a General Manager in Brazil, until 2012. Since November 2012 she was holding the position of General Manager for UFC - Brazil.

With Grace‘s arrival, Qualicorp adds to its current team of executives the experience of a highly qualified professional, prepared to further contribute with the growth and with the continue search for efficiency improvement of the "Company".

For further information, contact the Investor Relations Department.

Phone: 55 11 3191 3829

São Paulo, November 7, 2014.

Wilson Olivieri
Investor Relations Officer
Qualicorp S.A.

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