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Notice to the Market

Qualicorp S.A. ("Company"), hereby communicates to its shareholders and to the market in general the election of Mrs. Grace Cury de Almeida Gonçalves Tourinho as the new Chief Financial Officer and Investor Relations Officer of the Company as from 05.01.2015.

Grace Cury de Almeida Gonçalves Tourinho already served as a member of the Board of Directors of the Company and since November 11, 2014 holds the title of Chief Operating Officer (COO) of the Company, which she will keep.

Grace Tourinho has an important experience in the financial area, as she started her career in Price Waterhouse of Brazil and Portugal from 1986 to 1994, as well as she worked for Odebrecht Group, from 1996 to 1998. From 1998 to 2005, she worked at the controllership of Companhia de Bebidas das Américas AmBev, and after that, from 2005 to June 2008, she served as controller of Kimberly Clark Brazil. In 2008 she became Chief Financial and Investor Relations Officer, having participated in the Initial Public Offer process, and subsequently assumed as General Manager in Brazil of T4F Entretenimento S.A until 2012. The Company believes that Grace’s vast financial experience makes her a highly prepared professional to contribute with Qualicorp`s efficiency projects and capital structure management.

The Directors Wilson Olivieri and Alex Oreiro leave the Company on the same date (05.01.2015). The Company is grateful to these executives for the seriousness, professionalism and dedication they performed their jobs and for their contributions to the Company over a period marked by several achievements, wishing them success.

São Paulo, April 29th 2015.

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