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Material Fact
New Share Buyback Program

Qualicorp S.A., publicly-held company, headquarter in the City of São Paulo, State of São Paulo, at Rua Doutor Plínio Barreto, No 365, part, Bela Vista, Zip Code 01313-020 ("Company"), hereby, according to Instrução CVM No 358/2002 and the applicable law, announces to its shareholders and to the market in general that the Board of Directors approved a new Company‘s Share Buyback Program ("Program") in compliance with statutory, legal and regulatory rules, under the following conditions:

a) Program Term: the deadline for the buyback of Company’s shares under the program is 365 days counted from today (August 24th, 2015) and whose final term on August 23rd 2016, and the Executive Board will be responsible to set dates on which the buyback will be effectively executed;

b) Number of Outstanding Shares: the number of Company’s outstanding shares in the market is 216,515,885;

c) Number of shares to be acquired: the limit of shares to be acquired by the Company according the Program is up to 3,700,000 of the total shares outstanding of the Company;

d) Program Objective: the Company‘s shares acquired under the Program will be held in treasury in order to generate value for its shareholders, and may subsequently be canceled, sold and/or used in connection with the exercise of the stock option plan granted by the Company; and

e) Intermediary Institution: the acquisition transaction will be carried out at market price on the BM&FBOVESPA, through the following financial institution: Credit Suisse (Brazil) S / A CTVM, CNPJ 42.584.318/0001-07, headquartered on Rua Leopoldo Couto de Magalhaes 700, 12th floor, São Paulo - SP.

The program also meets the Company‘s interests, given our medium and long term growth and profitability perspective.

The Investor Relations Department is available for any f through the contacts +55 11 3191-3829.

São Paulo, August 24th, 2015.

Grace Cury de Almeida Gonçalves Tourinho
CFO and Investor Relations Director
Qualicorp S.A.

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