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MATERIAL FACT

Recife, October 4, 2017, Ser Educacional S.A. ("Company") (B3 SEER3, Bloomberg SEER3:BZ and Reuters SEER3.SA), pursuant to the provisions of Law 6.404, of December 15, 1976, as amended, to the rules of the Brazilian Securities and Exchange Commission ("CVM"), particularly CVM Instruction No. 476, of January 16, 2009, as amended ("CVM Instruction No. 476") and CVM Instruction No. 358, of January 3, 2002, as amended, hereby announces to its shareholders and to the market that it has concluded its second issue of simple debentures, unsecured and not convertible into shares, in two (2) series ("First Series" and "Second Series", respectively) issued by the Company ("Issue" and "Debentures", respectively), for public distribution with restricted placement and distribution efforts under CVM Instruction No. 476, of January 16, 2009, as amended, with 100,000 (one hundred thousand) Debentures of the First Series ("Debentures of the First Series") and 100,000 (one hundred thousand) Debentures of the Second Series ("Debentures of the Second Series"). The Debentures of the First Series will be entitled to a cumulative variation of 100% of the average daily interest rate of the DI, plus a surcharge or spread of 0.65% (sixty-five hundredths percent) per year, base of 252 (two hundred and fifty-two) Business Days, and due date on September 15, 2019. The Debentures of the Second Series will be entitled to a cumulative variation of 100% of the average daily interest rate of DI, plus a surcharge or spread of 1.35% (one whole and thirty-five hundredths percent) per year, base of 252 (two hundred and fifty-two) Business Days, and due date on September 15, 2021. The Debentures have a par value per unit of R$1,000.00 (one thousand reais) on the issue date ("Par Value Per Unit"), totaling R$200,000,000.00 (two hundred million reais). The funds raised will be used to (i) pay the Company‘s financing; and (ii) strengthen the working capital, if there is a remaining balance after the full settlement of the financing mentioned in item (i) above.

This material fact is for informational purposes only, according to the provisions of the law in force, and should not be interpreted as an advertising material for the sale of Debentures.

Further information may be obtained from the Investor Relations Department of the Company, by calling +55 (11) 2769-3223, or sending an e-mail to ri@sereducacional.com.

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