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Notice to the Shareholders

Recife, October 19, 2017, Ser Educacional S.A. ("Company") (B3 SEER3, Bloomberg SEER3:BZ and Reuters SEER3.SA), one of the largest private education groups in Brazil and leader in the Northeast and North regions, following the Material Fact and Notice to Shareholders disclosed on September 12, 2017 ("Material Fact and Notice to Shareholders"), hereby informs that, on October 17, 2017, was concluded the period for the exercise of preemptive rights for the private subscription of the Company‘s common shares, all nominative, book-entry, with no par value ("Shares") to be issued under the Company‘s capital increase, within the limit of the authorized capital, approved by the Company‘s Board of Directors at a meeting held on September 12, 2017, to be fully allocated to the share capital of the Company ("Capital Increase").

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