SulAmérica

SulAmérica develops new activities for its Board of Directors

Conselho NA SulAmérica program puts Board members into the front line

São Paulo, November 19, 2010 - Yesterday, Sul América S.A. (BM&FBovespa: SULA11) won the IBGC Corporate Governance Innovation Award, granted by the Brazilian Corporate Governance Institute, for the Conselho NA SulAmérica program, designed to encourage Board members to engage in the Company’s daily activities.

“The ‘Conselho NA SulAmérica’ program provides a unique opportunity for the Board to experience the Company’s internal processes and make use of this experience when analyzing opportunities and making decisions,” declared Patrick de Larragoiti Lucas. “Moving the Directors from the boardroom to the frontline in call center, policyholder and brokerage services line is a groundbreaking way of engaging and humanizing the Board and bringing it closer to the reality of the Company.”

The program’s development was based on the analysis of results from the Board’s annual self-evaluation questionnaire, when an opportunity was identified for implementing activities that would allow Directors to experience SulAmerica’s operations at first hand, either through 24-hour assistance call center, vehicle reception at the Super Service Auto Centers (C.A.S.A.), or in the internal discussions of the Clients’ Council and at SulAmérica’s events for capital market analysts.

The program also brings invaluable benefits to the Board in terms of defining SulAmérica’s future strategies, since it propitiates direct and anonymous (therefore unbiased) contact with customers, suppliers and other Company stakeholders, allowing Directors to compile valuable information at source which may help them in the decision making process. “This initiative ensures that the Board has a more accurate view of the business, free of any distortions between the dynamics of operations and the seeming coldness of management reports,” affirms Arthur Farme d’ Amoed Neto, SulAmérica’s Corporate Vice-President and Investor Relations, responsible for the coordinating the program.