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Notice to the Market

Barretos, September 24, 2010 - Minerva S.A. (“Company”), one of the leaders in Brazil in the production and sale of beef, leather and live cattle export announces to its shareholders and to the market in general that the European Union has reduced subsidies for beef export by 50% for the entire EU.

This measure will benefit Brazil and especially Minerva, which, through outside sales channels, should see an accelerated increase in market share in the primary markets currently supplied by the European Union.