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Launch of Level I American Depositary Receipts Program

Barretos, February 21, 2011 - Minerva S.A. (BOVESPA: BEEF3; Bloomberg: BEEF3.BZ; Reuters: BEEF3.SA), one of the market leaders in Brazil in the production and sale of fresh beef, leather and live cattle, announces to its shareholders and the general market that the Board of Directors’ meeting held on this date approved the launch of the Level I American Depositary Receipts Program (“ADR Program”).

The ADR Program will be filed for registration with the Comissão de Valores Mobiliários (CVM), as well as the U.S. Securities and Exchange Commission (SEC), in accordance with governing law.

Deutsche Bank Trust Company Americas will act as depositary bank for the ADR Program, while Itaú Unibanco S.A. will remain as the custodian bank.

Minerva clarifies that the ADR Program does not represent an issue of new shares.

Minerva‘s objectives with the ADR Program are to boost the liquidity of its stocks in both the United States and Brazil, to facilitate access to its stocks by U.S. investors, to increase the valuation of the Company’s shares, and to increase Minerva’s visibility worldwide.

Minerva remains focused on identifying new opportunities to create value for its shareholders.