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Minerva starts its ADR Program

Barretos, April 7th, 2011 - Minerva SA (BOVESPA: BEEF3; Bloomberg: BEEF3.BZ; Reuters: BEEF3.SA), one of the market leaders in South America in the production and sale of fresh beef, live cattle and byproducts, with operations also in the beef, pork and poultry processing segments, informs its shareholders and the general market that started today the negotiation of its ADRs in the North American market.

According to the U.S. Securities and Exchange Commission (SEC), Minerva S.A.’s ADR Program (Program) is effective as of today. The Program has Deutsche Bank Trust Company Americas as its depositary institution and Banco Itaú Unibanco S.A. as its custodian.

The Company also clarifies that the Program does not represent any issuance of new shares.

Minerva S.A.’s objectives with this Program are to boost the liquidity of its stocks, to facilitate access to U.S. investors, to increase the valuation of the Company’s shares, and to increase Minerva’s visibility worldwide.

Minerva remains focused on identifying opportunities to create value for its shareholders.