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Notice to the Market

Minerva opens a distribuition center in Northeast of Brazil

Barretos, September 22nd, 2011 - Minerva SA (BOVESPA: BEEF3; Bloomberg: BEEF3.BZ; Reuters: BEEF3.SA), one of the market leaders in Brazil in the production and sale of fresh beef, live cattle and byproducts, with operations also in the beef, pork and poultry processing segments, would like to inform its shareholders and the general market that it will open on October 2011, its 11th distribution center in Fortaleza, State of Ceará.

The opening of the first DC in the Northeast region is part of Minerva’s strategy to increase distribution of its products based on the concept One-Stop-Shop in the large centers in Brazil, especially in the regions that present growing demand for beef and its byproducts, targeting especially the small and medium retailers, a segment with good returns and customer loyalty. "Our goal with the opening of the DCs is increasing the presence of Minerva to the end consumer in all regions of Brazil, mainly in the Northeast region and in all segments of the market, benefiting from the good prospects for the country and the evolution of the population‘s purchasing power", explains Fernando Galletti de Queiroz, CEO of Minerva.